Coding. Yay. Eek. Ugh.
Let’s face it, coding is a biggie. You don’t get far in the qualitative data analysis literature without seeing some mention of it. To be clear, this post does not assume coding is necessary in all qualitative data analysis. Nor does it assume coding amounts to qualitative analysis in the sense that coding is all you need to do. There is always an analytical residue – more interpretive work post-coding; in fact coding is often only a small part of qualitative analysis. Lots of analyses I’ve done haven’t used coding at all.
But coding can be incredibly valuable to us as qualitative data analysts. The problem is, it’s really easy to be busy coding but not to be doing so well. In this post I’m trying to spell out what it might mean to code well, and how you might know if you’re doing so.
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